Wiggins has a shoe deal with Chinese company Peak, which is a popular brand in Asia. He has been a brand ambassador for Peak since 2016 and has worn their shoes exclusively on the court. However, it wasn't always easy for Wiggins to wear Peak shoes during games.

According to reports, when Wiggins first signed with Peak, the company did not have shoes in his size. As a result, Wiggins had to wear other brands of shoes during games, but he would tape over the logos to maintain his contractual obligations with Peak. It was only after some time that Peak was able to produce shoes that fit Wiggins properly and met his specifications.

Since then, Wiggins has been wearing Peak shoes on the court and has even helped design some of the models. His signature shoe, the Peak AW 5, was released in 2019 and features a sleek and modern design with a focus on performance and comfort. The shoe has received positive reviews from fans and analysts alike, with many praising its style and functionality.

As a brand ambassador for Peak, Wiggins has helped to increase the company's visibility in North America and other parts of the world. Peak has been expanding its presence in the United States and has signed other NBA players to shoe deals, including Dwight Howard and Lou Williams.