Did Stephen Curry Sign the Most Lucrative Endorsement Deal With Under Armour?
Under Armour and Stephen Curry have announced a new long-term partnership, rumored to be the most lucrative endorsement deal in history. Curry will take on a new role as President of the Curry Brand, working across categories such as basketball, golf, women, youth, and sports style to deliver new products. Read on to learn more about what this means for both parties and the future of Under Armour. Read more...