Nicknames are a common way for NBA superstars to express their personalities and show off their swagger. Joel Embiid, however, is no ordinary superstar - his nickname has much deeper significance than most. Joel Embiid chose the nickname "The Process" to honor former Philadelphia 76ers general manager Sam Hinkie, who was responsible for bringing Embiid to the team back in 2014.

When Joel was drafted by the 76ers, it was already two years into Hinkie's tenure as GM. During this time, Hinkie implemented one of the most daring turnarounds in NBA history, referred to as “The Process”. His plan involved sacrificing short-term success in order to bring better prospects and higher draft picks in the long run - a risky decision that was met with much criticism from media outlets.

Unfortunately for Joel Embiid, injuries kept him out of action for almost his entire first few seasons as an NBA player. Despite this setback, Joel held on tight to Hinkie's faith in him and did not allow it to waiver despite outside pressure from those who felt he needed to be replaced with healthier players.

Then in 2016, without much warning or explanation, Hinkie resigned from the 76ers after facing immense criticism from those who were opposed to his rebuilding strategy. After watching his friend be forced out of an organization he had helped build up so much, Joel decided he had had enough and adopted the nickname "The Process" as a way of showing loyalty towards Hinkie and defiance against those that pushed him out.

Since then Joel has become famous not just for his basketball prowess but also for his commitment to "The Process". He proudly announces himself before every home game as Joel “The Process” Embiid , encourages fans to chant “Trust The Process” during games and even has it written in his Twitter bio - all as a way of reminding people that he does not back down when it comes to what he believes in.

While some may see the nickname as a bit of a joke or an annoyance, Embiid takes it very seriously. He views himself as the physical embodiment of "The Process", and his unwavering commitment to it is seen as both an act of defiance and a source of immense pride. Despite facing intense criticism over his flashy personality and tendency to troll his opponents, Embiid never backs down - and "The Process" is a big part of that. Whether you love him or hate him, it's undeniable that Joel Embiid is carving out his own path in the NBA, and he couldn't care less what anyone thinks about it. So long as the fans continue to chant "Trust The Process," he'll keep doing his thing, one petty retort at a time.