This mistake might seem minor, but it had a significant impact on Curry's decision-making process. Nike was known for its popular signature sneakers, such as the Jordan series and the LeBron series, and they had a history of partnering with some of the biggest names in the sport. However, for Curry's camp, the mispronunciation of his name showed a lack of attention to detail and a lack of effort put into his presentation.

On the other hand, Under Armour, a relatively smaller brand compared to Nike, offered Curry a more personalized approach. Under Armour created a new brand, Curry Brand, that focused solely on Curry's sneaker line, which allowed him to have more control over the design and marketing of his products. They also promised him a more significant role in the company, with more input on the development of new products and more involvement in the design process.

Ultimately, Curry's decision to sign with Under Armour paid off, both financially and in terms of his brand. According to Forbes, Curry's sneaker line generated over $200 million in sales in 2020 alone, making him one of the highest-earning NBA players off the court. His partnership with Under Armour has also allowed him to develop his brand and image, with his involvement in various campaigns and product launches.